I’m a product designer who acts like a partner, not a pixel vendor.

I work with teams that have a roadmap but no designer to run it, and with design orgs that need a trusted contractor to move faster. Have been doing that for 12 years embedded at Venmo, Eskalera, Procore, Shipt, Pfizer, and Alteryx, achieving 35% employee attrition reduction. 2.5x feature adoption lift. 0→1 product shipped in 4 months.

Luiz Lima

AI Team Lead @Clipboard Health

Selected work

GroundTruth

Revamping how to launch performance ads across every channel

Shipt

Built a 0→1 returns flow in 4 months. CSAT 8% above company average.

Arena

Designed the AI coach that lets sales reps lose the deal before it matters.

Procore

2.5x feature adoption. 50% drop in duplicate entries.

Venmo

8/10 users enrolled without help. Patterns adopted company-wide.

Eskalera

Designed for retention. 63% weekly return rate. 35% attrition reduction.

GroundTruth

Revamping how to launch performance ads across every channel

Shipt

Built a 0→1 returns flow in 4 months. CSAT 8% above company average.

Arena

Designed the AI coach that lets sales reps lose the deal before it matters.

Procore

2.5x feature adoption. 50% drop in duplicate entries.

Venmo

8/10 users enrolled without help. Patterns adopted company-wide.

Eskalera

Designed for retention. 63% weekly return rate. 35% attrition reduction.

GroundTruth

Revamping how to launch performance ads across every channel

Shipt

Built a 0→1 returns flow in 4 months. CSAT 8% above company average.

Arena

Designed the AI coach that lets sales reps lose the deal before it matters.

Procore

2.5x feature adoption. 50% drop in duplicate entries.

Venmo

8/10 users enrolled without help. Patterns adopted company-wide.

Eskalera

Designed for retention. 63% weekly return rate. 35% attrition reduction.

"Diego has been a standout product design partner. He challenges assumptions with thoughtful debate, moves quickly from discovery to clear deliverables, and takes real ownership of direction and decisions. He’s highly collaborative and brings strong AI UX thinking around conversational flows, guardrails, and explainability."

Luiz Lima • AI Team Lead @Clipboard Health