Senior design output.
Delivered weekly.

I embed with your team and deliver production-ready design weekly, without the meeting overhead or hiring process.

Learn more

What's your bottleneck?

Most teams I work with are dealing with at least one:

Lack of speed

Your Q1 roadmap is slipping to Q2 because design can't keep up.

Inconsistent product

You're adding designers, but quality is dropping due to inconsistency.

Skills mismatch

Previous designers deliver good pixels but zero product thinking.

Lack of ownership

You're paying for a designer, but doing the product thinking yourself.

Delivery friction

Hand-offs are nightmares. Designs have missing states and unclear specs.

No reliable design partner

Agencies are slow and bloated. Freelancers are inconsistent. You need someone who acts like a senior hire.

Sounds familiar? keep reading then…

Your last designer vs. me.

Not what you'd expect from a typical engagement.

Your last designer

Waited to be told what to build.

Executed the brief. Stayed quiet when the direction was wrong.

I will

Tell you when you're building the wrong thing

Before engineering starts, not after. That's the conversation most designers avoid.

Your last designer

Needed months to get up to speed

Lots of onboarding. Slow first quarter. Questions you didn't have time to answer.

I will

Be productive in days, not months

I've shipped payments at Venmo, workflows at Procore, AI features in sales and project management…your problem might not be new to me.

Your last designer

Asked and built what you wanted.

Good pixels. No pushback. The feature shipped and didn't move the needle.

I will

Ask what it needs to do for the business

Every decision tied to an outcome. I've shipped features that moved revenue — I know the difference between pretty and effective.

Your last designer

Left the system for someone else to figure out

Screens delivered. No components, no documentation, no clear pattern.

I will

Build so the next person can hit the ground running

System-level thinking from day one. Whether I stay or you hire full-time, the foundation is solid.

Proof, not promises

Proof, not promises

Real outcomes across fintech, enterprise SaaS, and marketplace products. Every number below is from a shipped project.

Real outcomes across fintech, enterprise SaaS, and marketplace products. Every number below is from a shipped project.

11yrs

Shipping solutions

11yrs

Shipping solutions

10M+

Users reached

10M+

Users reached

4.7/5

Overall Ratings

4.7/5

Overall Ratings

View my work

A coach people actually came back to.

‣ 63% weekly engagement
‣ 4.7 avg satisfaction score

Location tagging field teams actually use.

‣ 2.5x items tagged post launch
‣ -50% duplicate entries

Doorstep returns for Target, in 4 months.

‣ 8% above average company CSAT
‣ 1K weekly orders post-launch

Wondering how's like to work with me?

Don't take my word for it, take theirs.

Read full stories

  • Diego works smart and fast, communicates clearly, and is a great team player. He’s thoughtful, professional, and brings clarity to complex design problems.

    Mindy @Clear Company

  • Diego is a world-class designer and strong UI advocate. He collaborates seamlessly, sticks to standards, and clearly communicates across stakeholders. His work is top-tier.

    Debra @Eskalera

  • Diego consistently delivered high-quality design work that aligned with Procore’s guidelines and timelines. He brought dedication, skill, and reliable execution to every project.

    Karen @Procore

  • Diego is a talented UX designer and a pleasure to work with. He approaches his work with a solid understanding of users and tasks and seeks to make experiences clean and simple.

    Elizabeth @Alteryx

  • Diego solves complex challenges fast without compromising quality. He’s proactive, insightful, and always focused on outcomes. A fantastic collaborator I’d team up with again.

    Marcelo @Clear Company

  • Diego listens well and delivers design on time with great attention to detail. He is not shy about discussing trade-offs in design choices and is always ready to collaborate on creating user experiences that users find valuable.

    Natalie @GroundTruth

  • Diego adapted fast to our design system and delivered great work on tight timelines. He’s efficient, detail-oriented, and easy to work with.

    Liz @Venmo

  • Diego ramped up fast, shipping MVPs within weeks. He’s efficient, creative, and user-centered. Always open to feedback, he brings high value to any design team.

    Brian @Alteryx

  • Diego works smart and fast, communicates clearly, and is a great team player. He’s thoughtful, professional, and brings clarity to complex design problems.

    Mindy @Clear Company

  • Diego is a world-class designer and strong UI advocate. He collaborates seamlessly, sticks to standards, and clearly communicates across stakeholders. His work is top-tier.

    Debra @Eskalera

  • Diego consistently delivered high-quality design work that aligned with Procore’s guidelines and timelines. He brought dedication, skill, and reliable execution to every project.

    Karen @Procore

  • Diego is a talented UX designer and a pleasure to work with. He approaches his work with a solid understanding of users and tasks and seeks to make experiences clean and simple.

    Elizabeth @Alteryx

I'm Diego. I've designed for Venmo (70M+ users), Procore (10K+ customers), Shipt (300K+ shoppers) and delivered for 12 industries over my 11 years of experience. I believe great design requires deep product knowledge, not surface-level contract work. When working with me, I get to learn your product deeply, understand your constraints, and ship consistently.

I'm Diego. I've designed for Venmo (70M+ users), Procore (10K+ customers), Shipt (300K+ shoppers) and delivered for 12 industries over my 11 years of experience. I believe great design requires deep product knowledge, not surface-level contract work. When working with me, I get to learn your product deeply, understand your constraints, and ship consistently.

This is my offer

I keep it simple. Price in USD.

Fractional Designer

Ship 2-3 features per month, consistently

$8,500

/mo

  • Senior design execution monthly

  • 2-3 production-ready features delivered

  • Design system maintenance

  • Direct Slack/async collaboration

Perfect alternative if you:

✓ Need to ship this quarter (not next year)
✓ Have product-market fit and need execution velocity
✓ Value async collaboration over 10 hours of weekly meetings
✓ Want senior autonomy (not hand-holding or micromanagement)

What to expect in the first 90 days?

🚀 Week 1: Onboarding & Alignment

  • 1-hour working session (prioritize 1-2 workstreams)

  • Set up tools (Figma, Slack, Notion, etc.)

  • Async kickoff (I review your product, roadmap, metrics)

↓

✅ Weeks 2-4: First Wins

  • Ship 1-2 flows (wireframes → high-fidelity → dev handoff)

  • Weekly momentum reports

  • Adjust cadence based on feedback

↓

📈 Months 2-3: Velocity & Systems

  • Consistent output (2-3 flows/month)

  • Design patterns emerge (we document them)

  • Team starts moving faster (less back-and-forth, clearer decisions)

Questions? Answers.

How involved are you with our team day-to-day?

Very involved, but async-first. I'm embedded in your Slack, Figma, and planning cycles. You'll get responses within hours, not days.

The difference from a full-time designer? Zero management overhead, faster decisions (because everything's documented), and you only pay for what you need.

Think of it this way: I'm more embedded than an agency (I know your product, team, and constraints), but more flexible than a full-time hire (no ramp time, no 1:1s, pause anytime).

How many meetings should I expect per week?

Up to 2 live syncs per week (planning + review), about 1 hour total. Everything else happens async in Loom, Figma, or Notion.

Here's why this works: fewer meetings = more time designing. Decisions are documented, not lost in Zoom recordings. Your team gets clarity faster because I ship walkthroughs and recommendations, not meeting invites.

If you need daily standups or design by committee, that's not me. If you need weekly progress without calendar bloat, let's talk.

What happens if our roadmap changes mid-month?

We adjust. The workstream cap (1-2 priorities) means we can pivot easily. If something urgent comes up, we reprioritize in the next planning sync (usually within 48 hours).

You're not locked into a rigid scope. The retainer is flexible. What matters is that we're always working on the highest-impact thing for your team.

Can we start small before committing long-term?

Yes. Most engagements start with one month at the retainer rate ($8K) to see if we're a fit.

If it works, we extend. If not, you're out $8K instead of $180K on a bad full-time hire, and you'll have learned exactly what kind of designer you actually need.

What if we already have designers or PMs?

Even better. Most of my engagements involve coaching or pairing with internal teams. I'm not here to replace anyone, I'm here to unblock and accelerate.

Your designers get better because I share patterns, run critiques, and make trade-off frameworks visible. Your PMs move faster because design stops being the bottleneck.


How do I know you can handle our complexity?

I've designed for 10K+ enterprise users at Procore and Alteryx, and millions at Venmo. I've shipped 0→1 products, redesigned core flows, and improved metrics at 28 teams across 13 industries.

Here's what that means for you: I've seen your problems before. I know what works at scale and what breaks in production. You won't spend weeks explaining context, I ramp fast because I've done this before.

Want proof? Look at the case studies. Every project shows the complexity I handled and the outcomes I delivered.

Is it just you, or do you have a team?

I have options to scale based on your needs:

Option 1: It's just me (most common)
For 90% of engagements, I'm hands-on for everything. You get consistent senior-level work. This works when you need 1-2 workstreams per month and value quality over quantity.

Option 2: I bring in execution support
If you need 3-5+ workstreams running simultaneously, I can bring in trusted designers I've worked with before. They handle execution, I handle direction, QA, and client communication. You still get me making decisions and ensuring quality, I just have more hands to execute.

Option 3: I help you hire and transition
If you need ongoing high-volume work, I can help you hire designers to join your team. I shift to the Fractional Design Lead role: coaching them, setting direction, and maintaining quality. Your team scales permanently, not just during our engagement.

The key: You always get senior judgment on every decision. Whether I'm designing it myself or directing a team, the quality bar stays consistent.

How involved are you with our team day-to-day?

Very involved, but async-first. I'm embedded in your Slack, Figma, and planning cycles. You'll get responses within hours, not days.

The difference from a full-time designer? Zero management overhead, faster decisions (because everything's documented), and you only pay for what you need.

Think of it this way: I'm more embedded than an agency (I know your product, team, and constraints), but more flexible than a full-time hire (no ramp time, no 1:1s, pause anytime).

How many meetings should I expect per week?

Up to 2 live syncs per week (planning + review), about 1 hour total. Everything else happens async in Loom, Figma, or Notion.

Here's why this works: fewer meetings = more time designing. Decisions are documented, not lost in Zoom recordings. Your team gets clarity faster because I ship walkthroughs and recommendations, not meeting invites.

If you need daily standups or design by committee, that's not me. If you need weekly progress without calendar bloat, let's talk.

What happens if our roadmap changes mid-month?

We adjust. The workstream cap (1-2 priorities) means we can pivot easily. If something urgent comes up, we reprioritize in the next planning sync (usually within 48 hours).

You're not locked into a rigid scope. The retainer is flexible. What matters is that we're always working on the highest-impact thing for your team.

Can we start small before committing long-term?

Yes. Most engagements start with one month at the retainer rate ($8K) to see if we're a fit.

If it works, we extend. If not, you're out $8K instead of $180K on a bad full-time hire, and you'll have learned exactly what kind of designer you actually need.

What if we already have designers or PMs?

Even better. Most of my engagements involve coaching or pairing with internal teams. I'm not here to replace anyone, I'm here to unblock and accelerate.

Your designers get better because I share patterns, run critiques, and make trade-off frameworks visible. Your PMs move faster because design stops being the bottleneck.


How do I know you can handle our complexity?

I've designed for 10K+ enterprise users at Procore and Alteryx, and millions at Venmo. I've shipped 0→1 products, redesigned core flows, and improved metrics at 28 teams across 13 industries.

Here's what that means for you: I've seen your problems before. I know what works at scale and what breaks in production. You won't spend weeks explaining context, I ramp fast because I've done this before.

Want proof? Look at the case studies. Every project shows the complexity I handled and the outcomes I delivered.

Is it just you, or do you have a team?

I have options to scale based on your needs:

Option 1: It's just me (most common)
For 90% of engagements, I'm hands-on for everything. You get consistent senior-level work. This works when you need 1-2 workstreams per month and value quality over quantity.

Option 2: I bring in execution support
If you need 3-5+ workstreams running simultaneously, I can bring in trusted designers I've worked with before. They handle execution, I handle direction, QA, and client communication. You still get me making decisions and ensuring quality, I just have more hands to execute.

Option 3: I help you hire and transition
If you need ongoing high-volume work, I can help you hire designers to join your team. I shift to the Fractional Design Lead role: coaching them, setting direction, and maintaining quality. Your team scales permanently, not just during our engagement.

The key: You always get senior judgment on every decision. Whether I'm designing it myself or directing a team, the quality bar stays consistent.

Ready to start getting designs weekly?

Book a time that suits you best and we kick things off!

2026 — Diego Valencia

Ready to start getting designs weekly?

Book a time that suits you best and we kick things off!

2026 — Diego Valencia

Ready to start getting designs weekly?

Book a time that suits you best and we kick things off!

2026 — Diego Valencia